Upload Video to Stories & Reels via Instagram & Facebook Page + Boost

• The most “Add Link” options are: Stories via Instagram & Facebook Mobile app. Reels doesn’t have any “Add Link” options. Note: Stories with Stickers (Link) cannot be Boosted.
• Best to first post from Instagram (with crossposting set up from Instagram to Facebook). Instagram has better crossposting features than Facebook.
• Boost: See Boost Reels and Boost Stories sections. Note: Stories with Stickers (Link) or hashtags cannot be Boosted. So, either:
  • From Instagram mobile app: Add link to Story and don’t Boost it
  • From Meta Business Suite: Create Story then Boost it

A. DESKTOP – UPLOAD VIDEO TO STORIES & REELS

Note: Video length for Facebook Stories & Instagram Stories is 1-15 seconds

1. Log into: Facebook Business Suite Home page > https://business.facebook.com/latest/home
2. Click Create story button at top of page
3. Share to dropdown: Make sure both Facebook and Instagram are ticked
4. Media section: Click Add photo/video and upload video
5. Media section: Click Add link button and add product URL (Swipe up links will only be shown on Facebook stories on Desktop (not on mobile). This feature is not supported by Instagram.)
6. Sharing options section > Share as a reel: Tick Enable; then click Edit reel radio button (Share your story and then edit it for a reel.)
7. Scheduling options section: Choose Share now or Schedule
8. Click Share at bottom of page
9. After clicking Share, video is automatically shared to Stories…
10. The next section is specifically for Reels options
11. After filling out Reels options, click Share

After video has been shared to Stories and Reels, visit the Business Facebook Suite Content page > https://business.facebook.com/latest/posts/published_posts/

BOOST REELS (from Meta Business Suite)

INSTAGRAM REEL

1. Content menu (left-hand side of page): Posts & reels
2. Choose Published tab
3. Locate Instagram Reel and click Boost button (to the right of Reel)
   • Confirm correct Ad Account in dropdown at top of page
   • Goal section: Click Change button and choose Get more website visitors radio button > Click Save
   • Button section: Button label: choose Shop Now; Website URL: add specific product URL
   • Audience section: adjust accordingly
   • Schedule and budget section: adjust accordingly
   • Click Publish button

FACEBOOK REEL

1. Content menu (left-hand side of page): Posts & reels
2. Choose Published tab
3. Locate Facebook Reel and click Boost button (to the right of Reel)
   • Confirm correct Ad Account in dropdown at top of page
   • Goal section: Click Change button and choose Get more website visitors radio button > Click Save
   • Ad creative section: fill out Description, choose Thumbnail, fill out Headline; Button label: Shop now; Website URL: specific product URL
   • Audience section: adjust accordingly
   • Schedule and budget section: adjust accordingly
   • Click Publish button

BOOST STORIES (from Meta Business Suite)

INSTAGRAM STORY

1. Content menu (left-hand side of page): Stories
2. Choose Active tab
3. Locate Instagram Story and click Boost button (to the right of Story)
   • Confirm correct Ad Account in dropdown at top of page
   • Goal section: Click Change button and choose Get more website visitors radio button > Click Save
   • Button section: Button label: choose Shop Now; Website URL: add specific product URL
   • Audience section: adjust accordingly
   • Schedule and budget section: adjust accordingly
   • Click Publish button

FACEBOOK STORY

1. Content menu (left-hand side of page): Stories
2. Choose Active tab
3. Locate Facebook Story and click Boost button (to the right of Story)
   • Confirm correct Ad Account in dropdown at top of page
   • Product URL should still be embedded in Story from initial Story creation (hmm)
   • Audience section: adjust accordingly
   • Schedule and budget section: adjust accordingly
   • Click Publish button

B. MOBILE – UPLOAD VIDEO TO STORIES & REELS

Individual Facebook and Instagram mobile apps have a Link option for Stories, but not for Reels (IG: Link option in Stickers; FB: Link option in menu). Perfect for a product URL.

Crossposting: From Instagram → Facebook usually allows auto-share for Stories, Reels, and Posts, while Facebook → Instagram currently only lets you auto-share Posts (source: ChatGPT). Better to first upload video to Instagram (making sure crossposting to Facebook Stories is enabled).

Enable Crossposting on Instagram mobile app (to share Stories & Reels from Instagram to Facebook Page)

Open Instagram mobile app > Menu icon (bottom-right of screen) > Hamburger menu (Settings and activity) > Crossposting (Share to Facebook as) > Choose Your Story, Posts, and/or Reels.

POST FROM INSTAGRAM (Mobile App)

Instagram mobile app (as of Sept 2025) – Make sure crossposting is enabled (see instructions above)

1. Open Instagram mobile app
2. Choose Story format:
   • Click one of the following:
   • Click Home icon (bottom-left of screen) OR Click Menu icon (bottom-right of screen)
     • Click one of the following:
     • Click “+” Your story (“+” in little circle at top-left of screen)
       • Choose Video
     • OR
     • Click Create icon (“+” inside square at bottom of screen)
       • Choose Story (from menu at bottom of screen)
       • Click Gallery icon (bottom-left of screen)
       • Choose Video
3. After Choosing Video:
   • Click Done (top-right of screen)
   • Click Stickers icon (top of screen) – Note: Stories with Stickers (Link) or hashtags cannot be Boosted
   • Choose Link sticker
   • Add link (People who view your story can tap the sticker to visit this link)
   • Customize sticker text
   • Click Done (top-right of screen)
   • Click Your stories (bottom of screen)
4. Share as Post (on Instagram):
   • Click on Story
   • Click More menu (bottom-right of screen)
   • Click Share as post
   • Click Next (top-right of screen)
   • Add Caption (and hashtags)
   • Click Share
5. Boost: A Post can be Boosted while a Story with a Link Sticker or hashtags cannot be Boosted

POST FROM FACEBOOK (Mobile App)

Facebook mobile app (as of Sept 2025)

• Open Facebook mobile app
  • Option 1: Click Home icon (at bottom of screen)
    • Locate Stories at top of screen > Click Create story
      • Links (People who view your story can swipe up to visit this link) > Add
      • Add product URL
    • Locate Reels at top of screen > Click Create reel
  • Option 2: Click Page icon (at bottom of screen)
    • Story: Click + Add to story
    • Reels: (in horizontal menu) Click More > Reels > Create reel
  • Option 3: Click Create icon (“+” inside square)
    • Choose Story or Reel