PageRank is only a fraction of Google Ranking (SERP) Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from…

Read More

SEO Best Practices Are You Setting Up WordPress For SEO Success? (Moz) Screaming Frog SEO Spider Tool Categories vs Tags – SEO Best Practices for Sorting your Content (WP Beginner) WordPress SEO – The Definitive Guide To Higher Rankings For WordPress Sites (Yoast) Does HTTPS damage SEO? Sources gathered January 2014

Read More

Needed to remove all traces of a recent post, per a request from one of the subjects mentioned in the post. I got to learn all about removing the remnants of a post that still show up in Google’s search results, even thought the post itself has been deleted from this site. It’s cool to…

Read More

I run a couple of paid links here on Designparc that are industry and category specific. And since I don’t want Google to kick my ass over passing PageRank, I added “nofollow” tags to all of those paid links. A few companies who wanted to place paid links on Designparc got pissed off when I…

Read More

Google cares about the quality of the links pointing “to” your site! On the other hand, Google’s not a big fan of excessive link exchanging (“Link to me and I’ll link to you”) methods. “The best way to get other sites to create relevant links to yours is to create unique, relevant content… It is…

Read More

In December of 2010, both Google and Bing confirmed that links shared through Facebook or Twitter have a direct effect on search engine rankings. And in a 2011 Marketing Sherpa Report, 64% of marketers have begun integrating social media into their search marketing efforts. http://mashable.com/2011/03/04/search-marketing-changes/

Read More

I always check in with Google for this kind of data, specifically their free Search Engine Keyword Tool that’s part of AdWords. The local page ranking search results (in California) are as follows: Flyer design: 18,000 Flier design: 390 Interestingly, adding an “s” to the word “design” produces almost flip-flopped Google ranking results: Flyer designs:…

Read More