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Paid links – Getting paid without Google kicking your ass!

I run a couple of paid links here on Designparc that are industry and category specific. And since I don’t want Google to kick my ass over passing PageRank, I added “nofollow” tags to all of those paid links. A few companies who wanted to place paid links on Designparc got pissed off when I…

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Google hates your link exchange violations!

Google cares about the quality of the links pointing “to” your site! On the other hand, Google’s not a big fan of excessive link exchanging (“Link to me and I’ll link to you”) methods. “The best way to get other sites to create relevant links to yours is to create unique, relevant content… It is…

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Why the Search Marketing Industry Must Adapt or Perish – Mashable

In December of 2010, both Google and Bing confirmed that links shared through Facebook or Twitter have a direct effect on search engine rankings. And in a 2011 Marketing Sherpa Report, 64% of marketers have begun integrating social media into their search marketing efforts. http://mashable.com/2011/03/04/search-marketing-changes/

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SEO – Flyer or Flier

I always check in with Google for this kind of data, specifically their free Search Engine Keyword Tool that’s part of AdWords. The local page ranking search results (in California) are as follows: Flyer design: 18,000 Flier design: 390 Interestingly, adding an “s” to the word “design” produces almost flip-flopped Google ranking results: Flyer designs:…