Here are some tips you can apply to your Facebook marketing strategy that will put your Facebook Page leaps and bounds ahead of the competition:

  1. Maximize Your Avatar Visibility
  2. Install the Static FBML App and Add a Custom Tab
  3. Add Content to Your Custom Tab
  4. Customize Your Tab With FBML
  5. Set Your Page to Default to Your New Tab
  6. SEO for Facebook Pages

Read the full article: http://www.techipedia.com/2009/create-facebook-page/