Google Ads Help – Set up conversion tracking for WooCommerce

The goal is to add WooCommerce Google Analytics Integration for Conversion Tracking in Google Ads, and sometimes finding answers means opening multiple browser tabs and following multiple sets of instructions.

From within Google Ads account:

• Click Help icon in upper-right corner
• Scroll down to the Need More Help? and click Ask the help community link
• Type conversion tracking into the search bar and choose “Set up conversion tracking for your website” as the option
• On the Set up conversion tracking for your website page, scroll down page and click conversion tracking partner integrations link
• On the Install your Google tag with a website builder or CMS page, scroll down page and click Review platforms that accept this tag ID format link
• On the [GA4] Set up data collection for a CMS-hosted website page: scroll down page and click WooCommerce (supports a “G-” Google tag ID)
• Then click WooCommerce instructions
• On the WooCommerce Google Analytics Integration page:
  • 1) Scroll to the top of the page and download and install WooCommerce Google Analytics Integration on WordPress (this connects store to Google Analytics account); then
  • 2) (after WooCommerce Google Analytics Integration plugin has been installed on WordPress) scroll back down the WooCommerce Google Analytics Integration page and follow the instructions for Setup and Configuration (ONLY do Option 1: Setup Google Analytics 4 (G-), not Option 2)