Search Engine Optimization SEO – #3 Google “Natural” Ranking for keywords: Vintage Coats & Vintage Fur Coats. I started SEO for Scivago.com, focusing on these two keyword phrases, back in January of 2006 and we’ve been ranking in Google’s Top-10 “natural” ranking for 3 years now. It shows the long-term positive effects of white-hat search engine optimization techniques.