By Jim Lodico

Why Search Matters for Blogs

In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you’ve got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search engine optimization (SEO) can be overwhelming to the newcomer, once you understand a few basic concepts, you’ll soon find it’s really not that difficult.

Good SEO copy and a search engine–optimized website accomplish three things:

  1. They’re easy for the search engines to read
  2. They’re easy for the target audience to find
  3. They’re easy for people to read

Everything you do to optimize a post is based around those three basic concepts.

So with that in mind, here are six things you can do to optimize your website or blog posts for the search engines:

  1. Start With Quality Content

  2. Determine Targeted Keywords

  3. Write Strong Meta Titles and Descriptions

  4. Analyze and Revise

  5. Internal and External Links

  6. Optimize the URL

Read the full article: SEO – 6 Ways to Optimize Your Blog for Search Engines