“…If your name is Global Air Supply, for example, the last thing you want is an airplane flying around an image of the globe. That’s one plus one equals two. The FedEx logo without the hidden arrow is just plain vanilla—one plus one equals two. With it, it’s one plus one equals three.” –Lindon Leader
About The Author
Graphic designer since before the Internet. Started with newspaper paste-up; then art director for advertising agency in Reno, NV; and now freelancer designing marketing materials, print-on-demand t-shirt art, websites, and social media graphics.