Rand Fishkin from MOZ does an excellent Whiteboard Friday to kick off the New Year, entitled:

What Should I Put on the Homepage?

Great breakdown of the old way a home page was laid out, and the new 2014 super-hero way of laying out your site’s home page.

Excerpt:┬áHomepages were once the ultra-authoritative one-stop shops of online brands. As people and search engines have become better at understanding what users are looking for, though, the purpose of homepages has become more targeted. In today’s Whiteboard Friday, Rand details several of the changes we’ve seen, and offers his advice for what to include on a truly effective homepage on the web today.

What Should I Put On The Homepage? by Rand Fishkin of MOZ