Do 404s hurt my site? – Google explains in this detailed article. Q: Do the 404 errors reported in Webmaster Tools affect my site’s ranking? A: 404s are a perfectly normal part of the web; the Internet is always changing, new content is born, old content dies, and when it dies it (ideally) returns a…

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PageRank is only a fraction of Google Ranking (SERP) Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from…

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I run a couple of paid links here on Designparc that are industry and category specific. And since I don’t want Google to kick my ass over passing PageRank, I added “nofollow” tags to all of those paid links. A few companies who wanted to place paid links on Designparc got pissed off when I…

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Google cares about the quality of the links pointing “to” your site! On the other hand, Google’s not a big fan of excessive link exchanging (“Link to me and I’ll link to you”) methods. “The best way to get other sites to create relevant links to yours is to create unique, relevant content… It is…

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I always check in with Google for this kind of data, specifically their free Search Engine Keyword Tool that’s part of AdWords. The local page ranking search results (in California) are as follows: Flyer design: 18,000 Flier design: 390 Interestingly, adding an “s” to the word “design” produces almost flip-flopped Google ranking results: Flyer designs:…

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By Jim Lodico Why Search Matters for Blogs In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you’ve got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search engine optimization (SEO) can be overwhelming…

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